Category Archives: marketing & branding

ad creation and anything related to advertising.

marketing and media on a small budget

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I’ll be leading a breakout session this year at ministryCOM.org, September 10th and 11th.  Would you like some great ways to do marketing and media in your church on a small budget?  Take a look at ministryCOM!  There are lots of great breakout groups to enhance and provide ideas for your church communications.

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Check out this breakout session…

ministryCOM: marketing and media on a small budget

Here are the details for the breakout session:

Are you a small church?  Or maybe you’re a large church?  No matter what size, we all have one thing in common: a limited budget for marketing and media.  We are all affected by the economy and our culture.  We have an obligation to connect God with people in culturally relevant ways.  There’s good news!  Being on a limited budget forces us to be more creative and find innovative ways of getting our message out to the masses.  Continue reading →

a mystery BUZZ in our community – badecono.me

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Last night I went to dinner at one of my favorite local restaurants, Andrea’s.  The owner, who has referred to me as ‘the bad economy lady’, said a lot of people have been asking about BADecono.me.  So what is BADecono.me, you ask?  It was our Easter marketing campaign.

badeconome

BADecono.me is a microsite.  If anyone is not familiar with that term…

Main Entry: microsite1
Part of Speech: n
Definition: a separately promoted and often temporary auxiliary Web site that is part of a larger site but has a separate URL; also called minisite

Ours was designed for a temporary purpose, to market Easter services, but with the intention of keeping it long term.  The advantage to keeping a microsite is that it can still generate traffic from the topic.  Just because we’re done with that message doesn’t mean the economy is better.  ;)  Microsites can be geared toward any specific topic.  We had another one a while back called mymiserablemarriage.com.  We still get frequent traffic to that site and that was used over two years ago.  Easter is almost two months past and BADecono.me is still generating 10% of the traffic to our website.  Continue reading →

is it possible to make a peep look masculine?

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Hangin' with my peeps on Easter Saturday

Hangin' with my peeps on Easter Saturday

Our church building was originally a computer chip manufacturing facility, which gives us a nice industrial decor, but very limited parking.  In our efforts to get a lot of people in for Easter, we asked our regular attenders to come on Saturday night.

Our most cool communications chick, Allison, thought up this great slogan with a play on the Easter candy peeps.  HANGIN’ WITH MY PEEPS ON EASTER SATURDAY.  Catchy?  Yes.  Cute?  Yes.  Cool, then let’s design some t-shirts!  Anyone that takes one commits to coming to church on Saturday night.  Continue reading →

WHAT!??!!? how is having no marketing money a GOOD thing?

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The most simple answer is that you have to be more creative.

Anyone with a large budget can throw money at a marketing campaign.  Now, I’m not saying that anyone that has a lot of money to spend is doing it unwisely.  What I am saying, is that you have to be a lot more creative in your methods when there is not a lot of money, and in most cases, that can led to some really creative marketing methods.

Here are a few good reasons to have a low marketing budget:

  • Again, you have to be more creative to maximize the impact of those few dollars.
  • A high impact, low cost plan is being a good steward of your money.
  • You’ll probably spend some extra time price shopping, and you may find some new vendors or new ideas.
  • You might end up in a thrift store shopping for stage props, so you are being green!
  • Some things might be done in-house instead of outsourced.  Usually more people in the church are involved and this is a great way to get volunteers plugged in.

Do you have any tips to add?  Please do!  :)