Last night I went to dinner at one of my favorite local restaurants, Andrea’s. The owner, who has referred to me as ‘the bad economy lady’, said a lot of people have been asking about BADecono.me. So what is BADecono.me, you ask? It was our Easter marketing campaign.
BADecono.me is a microsite. If anyone is not familiar with that term…
| Main Entry: | microsite1 |
| Part of Speech: | n |
| Definition: | a separately promoted and often temporary auxiliary Web site that is part of a larger site but has a separate URL; also called minisite |
Ours was designed for a temporary purpose, to market Easter services, but with the intention of keeping it long term. The advantage to keeping a microsite is that it can still generate traffic from the topic. Just because we’re done with that message doesn’t mean the economy is better. ;) Microsites can be geared toward any specific topic. We had another one a while back called mymiserablemarriage.com. We still get frequent traffic to that site and that was used over two years ago. Easter is almost two months past and BADecono.me is still generating 10% of the traffic to our website. Continue reading
